Homebuilder champions independent businesses with new community-focused initiative

Cala Homes has expanded its innovative ‘Showhome of Support’ initiative to its highly anticipated Furzefield development in Horsham, as it launches its brand new showhomes.

As part of this campaign, Cala has partnered with a selection of independent retailers in the area to dress the showhomes with locally sourced products, adding a personal touch of West Sussex to the development.

The Showhome of Support initiative not only aims to showcase the work of talented local businesses but also provide them with a platform to reach a wider audience, including potential homebuyers and visitors.

As visitors enter the Furzefield showhomes, they will be instantly greeted with the soothing aromas of natural and eco-friendly hand-poured candles and diffusers from Olivia Michael Candle Co., adding a touch of elegance to the living spaces. The beautiful scents continue into the bathrooms where guests will find refreshing and natural soap bars from Sussex Bee Farm.